Original article in Opera Now by Coriander Stuttard “In an age of ‘pop-ups’, when restaurants, fashion and experiences spring up and then disappear, leaving yo wanting more, it’s not surprising that classical music has joined the trend. But for two classical music pop-up ventures, DEBUT at Shoreditch Treehouse and Classical Pop-Ups, there is much more behind them that a short-lived gimmick. And through ticketing partnerships with Airbnb they are finding they can suddenly reach out to new audiences who, in pop-up style, are left with open minds and a thirst for discovering more.

Lizzie Holmes, a 28-year-old soprano, founded DEBUT in 2015, inspired and helped by Philip Carne, founder of the Carne Trust, which supports young talent in the performing arts. Holmes wanted to showcase emerging singers…